The Business Advantages of Information Technology

The Business Advantages of Information Technology

To get ahead in today’s business world, a company must utilize the right resources. One of the most effective, of course,  is information technology (IT), which has become an essential tool for businesses across many industries.

The combination of computers, the Internet, servers, and other high-tech equipment can have a profound impact on daily operations. Here are some specific advantages of IT and why it’s worth implementing in your business.

Safeguarding critical information

Whether it’s customer contact info, inventory, or finances, you need to back up sensitive data and keep it out of the hands of the wrong parties. In the past, this was typically limited to saving information on a computer, disc, or USB, where it could be compromised or destroyed.

IT offers a significant improvement because it provides more comprehensive security for electronic information so you can have greater peace of mind that it won’t be lost.

When you store data on multiple servers and allow access only to a small number of authorized individuals, it becomes extremely difficult for hackers to get a hold of it, or for a technological disaster to destroy it. Important information will remain in safe hands and your business will experience minimal downtime, even in a worst-case scenario.

Streamlined communication and collaboration

One of the main factors that determines productivity is how efficiently team members can work with others. In an increasingly globalized world, it’s more and more common for companies to employ a dispersed workforce with people working in different states and even different countries.

Outdated systems can inhibit communication and collaboration, but information technology greatly improves it and allows team members to work side by side throughout all stages of a project, even if they’re not in the same location.

Since it’s just as easy to work remotely as it is from a central office, you can get more done in less time. By taking it one step further and utilizing mobile devices like smartphones and tablets, tasks can be completed even on the go and deadlines will more often be met.

This also minimizes the potential for mistakes, which should ultimately improve the customer experience.

Top-tier talent

With outsourcing made easier, information technology allows your company to attract some of the brightest minds in your industry. Since you’re not relegated to a small geographical area, you’re free to hire team members from all over the world.

This makes it ideal for companies in smaller towns that simply don’t have the talent pool of larger cities. It can also help attract highly skilled individuals because of your business’s efficiency. With an organized infrastructure acting like a well-oiled machine, employee retention and minimal turnover should become more the rule for your company rather than the exception.

Financial savings

When it comes to costs, initial implementation of IT can be fairly high. However, the long-term savings usually justify those costs because the overall operating expenses tend to diminish.

One example would be effective employee training via a software program with which a neuropathy clinic could instruct a new employee on patient treatments , company policies, and responsibilities. Another example would be using a digital calendar and time tracking tools to ensure that shifts are always covered.

Expert support

By investing in IT infrastructure, you’re typically covered whenever a tech-related issue arises. Whether you experience a software glitch or a network goes down, having quick access to professionals ensures that your business will get the help it needs to stay functional.

This allows your regular employees to perform their jobs and focus on what’s really important, with little disruption to daily operations.

The Role of Information Technology in Business Success

Innovation is the great way to success in this digital age. The path of innovation in business means doing something different, smarter or better that will make a positive difference in terms of value, quality or productivity by using emerging or proved technologies of the world. The technology which has already proved itself in last two decades is of course the information technology (IT). It has dramatically changed the lives of the individuals and organizations. Currently online shopping, digital marketing, social networking, digital communication and cloud computing etc. are the best examples of change which came through the wave of information technology. Now accurate business planning, effective marketing, global sales, systematic management, real time monitoring, instant customer support and long term business growth cannot be achieved at the optimum level without IT.

The importance of IT in Business

The success of every business depends on certain factors. Some of which are accurate analysis, choosing the right technology and the future vision. Research from the last two decade has proved that those organizations that do invest in technology and choose the path of innovation increase their market share, financial figures and overall competitiveness. Information technology is the only technology which provides you the opportunity to analyze specific data and plan your business journey accordingly. It also provides you many tools which can solve complex problems and plan the scalability (future growth) of your business. In the modern age, it is proved that digital marketing is a great tool which let you promote your products or services to the global market while sitting in the comfort of your remote office or home. And thanks to the cloud computing and modern communication which enable you to form a global organization, manage and monitor its virtual offices all over the world. Now I will briefly explain how information technology plays a vital role in different phases of business.

Decision Making

Speed and accuracy are at the heart of making right decision for your business. Every successful organization has to go through a comprehensive market research process which enables management to make the right decision.  Market research can be done in many ways through online surveys, forums, blogs, group discussions using World Wide Web and of course through in-person interviews as well. Currently Big data, Google Analytics and Microsoft CRM Dynamics are also great tools to extract useful information which can impact on decision making. These online tools not only provide real time responses from the potential audience but also ensure the accuracy of data by minimizing the risk of human errors.

Marketing and Business Growth

The heart of the business success lies in its marketing which enables the management to identify its target audience first and then observe their trends and needs. The overall marketing covers public relation, advertising, promotion and sales which subsequently impact on business growth. Many types of marketing can help you reach your potential customers. But I will briefly explain digital marketing here which was the dream in the past without Internet technology. Digital Marketing is a modern phenomenon which let you promote your products or services all over the world. It is a broad term which includes many concepts like search engine optimization (SEO), pay per click (PPC), blogging, discussion forum, email shot, SMS, MMS, social media marketing and Smartphone app advertisement etc. Currently web market is booming at a very fast pace because most of the entrepreneurs have understood that the long term success in business is not possible without digital presence on the internet. Millions of new websites are being added on the internet every year.

Customer Support and Satisfaction

Higher level of customer satisfaction is the key to success which cannot be achieved without a real time customer support process. Business success depends on knowing its customers needs, trends, behaviors and satisfaction level. Effective communication is the best tool to understand the customer demands, problems and their solutions. Thanks to the Internet Technology that has enabled us to communicate with millions of potential or existing customer in the real time. IT provides many channels to communicate with the customer without going out in snow or rain. Some of these channels are email, webinar, social media, member portals, online newsletters and text or multimedia messaging through the smart phone.  Enterprise organizations normally use customer relationship management systems (CRM) to hold valuable data for understanding customer behaviors and future needs.

Resource Management and Globalization

Resource management plays a crucial role in business success. When it comes to medium or large organization, it is very hard for the top management to manage all the resources manually. These resources may include tangible, financial or human resources etc. Information technology has played a vital role in automating such complex problems by introducing user friendly solutions. A decade ago, most of the resource management solutions were desktop based. Thanks to the internet and cloud technology which enables software engineers to introduce cloud based ERP (Enterprise Resource Planning) solutions. Now, the managers can manage or monitor their organizational resources virtually anywhere in the world by using their personal computer, laptops, tablets or Smartphone. This concept has introduced the idea of globalization. Most of multinational companies (Microsoft, Google, Amazon, McDonalds etc.) in the world use these cloud based solutions to manage their virtual or physical offices and staff worldwide.


I think, it is impossible to attain long term business success without leveraging the benefits of information technology in this digital age. The companies have to bear a reasonable cost to achieve this success because using an innovative approach in business strategy, employing highly trained IT professionals and making right decisions at right time are the prerequisite of business success. As IT solutions continue to increase the productivity, efficiency and effectiveness of business operations and communication, business will continue to rely on Information Technology for success.

What is the importance of IT in your organization? Can you think of any more area where IT is helpful in business success? The sole purpose of this article is awareness to those who still do not know much about modern IT. It is the first publication of my life, so if you see any deficiency in the article then please let me know with your comments.