PPC (Pay Per Click)

Pay-per-click is commonly associated with first-tier search engines. With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they're looking for something to buy.

Benefits of PPC

Highly visible

Only pay for the visits you receive

Ads reach the right audience

Control your budget

Good optimization possibilities

Quick Entry


PPM (payment per thousand)

PPA (payment for acquisition)

CTR (click through rate)

CPC (cost per click)

ADs on search

ADs on social networks

ADs on display

Better positioning and visibility

Where and at what times

Budget Control