Local search engine optimization requires a strategic and targeted approach that is distinct from general SEO. If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. Even now, when you’re not actively getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you need to optimize for that area! This is what we call “local SEO.”