Online reputation management (ORM) is about monitoring and improving how your business is viewed online. It means looking and analyzing what a potential customer, reporter, or partner will discover about your brand, your people, or your product/service when they perform a Google search. The biggest misconception of some marketers about ORM is that it is a part of Search Engine Optimization (SEO) methodologies which helps business to improve the search engine ranking but ORM is opposite from SEO because SEO helps us to improve the search engine ranking by using different On page and Off page activities.